Evaluation of Advert :: essays research papers

paygrade of AdvertMy advert uses a womans moisturiser and places it along stance a man. This is challenging the representation of men because in a conventionality advert it would of featured a women because it its aimed at women.I leap outed by placing a blue and bloodlessn gradient background. This is plain and minimalistic however at the same time adding some colour to the advert whereas plain white would have appeared bland. I used blue because it is a very undisturbed colour and is linked with cold colours and ice. I am assay to put across that the product is cool it and Smooth so cool blues play an important part in the colour scheme. I thus added a picture of the product. I place this in the croak right and is quite big. This is to get across the product so on that point is no confusion in what is being advertised. I surrounded this with a black stroke to make it balk out even more(prenominal) and seeing as the top of the background was nearly white, and having a white bottle the two were hard to tell apart. I then placed the piss of the product next to it in cool, stylish colours but at the same time they contrast the blue and white and stand out really well. I used and effect that is help created by the program I used that appears as the letter are 3d and are gel like.These were then complimented by a And be which is the start of the slogan I chose to add. They are in big, Bold and black letters with a white outline to help it, again, stand out. This was placed in the centre of the advert so that they start to read the line and then it is followed through by the rest of the slogan.The came the rest of the slogan which was Smoooothe with too many a(prenominal) Os on purpose to stress the effect. These are in metallic light-green colours which are bold and vibrant. I stretched the scratch line letter to kind of give the effect of the word zooming in at fast speed. Then I added a male model in black and white in the bottom left, He has an open, revealing and seducing tog to attract people.I then added a bold blue and green border that uses the same gel like effect as the name of product.