Leading Strategic Change Essay Example | Topics and Well Written Essays - 2500 words

Leading Strategic Change - Essay Example Mittal Steel Company is regarded as the largest producer of steel in the world in terms of the production volume. The company, however, is placed second in terms of the annual turnover behind Arcelor, its closest rival. The company is headquartered in Rotterdam, and is owned by Lakshmi Nivas Mittal. The company started during the late 1970s an early 1980s and has since grown on to become one of the most powerful steel conglomerates by owning steel plants in all the continents. The company was recently in the news over its attempt to merge with Arcelor steel, the deal being finalized on 25th June, 2006. The merger, when completed, will catapult the new company (which will thereafter be known as Arcelor-Mittal) to the position of numero-uno with a global share of nearly 17% in the steel production arena (Financial Times, June 23, 2006). The reason for choosing this company has been multi-faceted given the fact that the position achieved by the Mittal group under Mr.Mittal’s lead ership has been something phenomenal over the last decade, which has seen it grow from nowhere to commanding the largest share in one of the most profitable industrial sectors in the world (Research and Reports, 2006). These will become clearer as the essay progresses. The first aspect that will be discussed under this section will be the use of PEST analysis to study the various factors that have been contributing to noticeable changes in Mittal Steel over the years. This analysis will take into consideration the internal as well as the external changes that have contributed to the growth of the company to the position it enjoys today. The analysis will also need to perform an analysis of the micro as well as the macro environment, which have been known to play a role. In terms of the internal changes, Mittal steel is known to adopt a very well-known procedure that has contributed to its growth both in terms of size as well as in