Read an article Essay Example | Topics and Well Written Essays - 1250 words - 1

Read an article - Essay Example However, a contradiction in this theory came in the form of Hayek, who believes that it is not a problem of lack of private property, rather; the lack of knowledge that presents a challenge to socialism (Hoppe 143). This paper will examine the author of Socialism: A Property or Knowledge Problem and his line of thought. This is while focusing on what ideas he might offer the audience in terms of the concepts of socialism, and how it might affect them. Hans-Hermann Hoppe chose to discredit Hayek with his theory, saying that it was completely false and ridiculous. In an effort to discredit Hayek and his school of thought, he brings forth arguments to support Mises’s thesis. Mises’s thesis advocates for the presence of private property in land and production factors for there to be proper channels of economic calculation. There being a medium of exchange in the form of money, it would then be possible to calculate and make comparison of the economic situation. Hoppe makes the assumption that Hayek does not have the right arguments to support his thesis about socialism. Hayek purports that socialism and its ultimate flaw is that knowledge about certain circumstances of place and time exist in widely dispersed form, as the personal possession of various individuals (Hoppe 144). Hoppe may have an inclination toward Mises’s school of thought. ... The author, Hoppe, criticizes Hayek by asking a question that would be on the minds of the audience about why clubs, firms, and families exist if his line of thought were to be true. It is Hayek’s belief that a decentralized use of knowledge may lead to the solving of socialism’s ills. In this decentralized use of knowledge, individuals are left to their own devices and can make their decisions (Hoppe 144). To some extent, the above may be true. However, the author tries to explain that when individuals are left to their own decision making abilities, it would be next to impossible to ignore the central plan, as they would not be constrained by the normal things in society. He further claims that if the deciding factor or the solution to socialism’s problems was a decentralized form of thinking, it would be a daunting task to explain why the problems faced by socialism are different from those faced by any other social order. According to Mises and his followers, this line of thought is beside the point. Hoppe points out that it is not the existence of centralized knowledge, or the lack of the use of decentralized knowledge that brings problems to socialism, rather; the absence of property. This ultimately leads to the lack or absence of prices (Hoppe 145). The author claims that Hayek came to realize what Mises had said, but tried to integrate it into his own thesis. This, according to Hoppe, was an elaborate attempt to create a higher and much better theory or line of thinking with regards to the socialism theory, which failed miserably. It is clear from the above that agreeing that socialism’s central or key problem lies in the lack of knowledge. According to the author, private property is the only channel through which information can be transferred.

(See the information which I have uploaded) Essay

(See the information which I have uploaded) - Essay Example A firm must bring about certain efforts which are geared up to make it sound, look and eventually feel different from the rest of the lot and in the long run, have a selling proposition in it and in its products that help it in winning the customers time and time again. It is significant to understand that having the most sought after employees and workers in the market is necessary since they will give the most productivity in the toughest times possible. (Cappelli, 1999) From a truly organizational standpoint, the current needs in the training regimes require the employees to get themselves acquainted with the ever changing role of Information Technology and the like within the business quarters as well as learn for their own betterment the different mechanisms through which they can make use of the business processes and management activities in a steady and quick manner. (Egan, 2001) They need to align themselves with the advanced technological applications and that too in a quick way because the corporate world of present times is on the move. The training needs are required within any organization since the same would ensure that all the employees understand what they are doing and there are as such no hiccups in the office place so to speak. It is a fact that the workers must know what the end goal for the business is like and on what parameters success is measured as far as the top management of the organization is concerned. There must be uni son in their working mechanisms so that they are all on the same wavelength no matter how trying or tough the circumstances turn out to be. (Varey, 2001) Service marketing and management has remained the key for a long time, especially within the contexts where the same offers a creative edge over other service organizations – the competitors in essence. From an office standpoint, there are certain instances when it is best to choose different people for the various jobs that are

Education, Community and Diversity Essay Example | Topics and Well Written Essays - 2000 words

Education, Community and Diversity - Essay Example The local authorities to be researched are the Manchester City Council and Kent County Council. In addition, this report will concentrate on the major issues concerning the lives of teenagers and children staying in these two districts. The main identifiable difference between the two counties is their population. Information provided by Manchester confidential, reveals that Manchester City Council had a population of 503,100 as of 2011 (Manchester confidential 2012, p. 1). This was an increase of 19 percent from their previous population of 422,700 recorded after the 2001 census. The figure is different from the population of Kent County Council. The population of people staying in this county as from 2013 is presently approximated to be 1,493,500. The population comprises of every individual who stays in this region regardless of their nationality. In addition, it is the biggest non-metropolitan domestic authority region. However, this figure does not include the Medway Council region (Kent County Council 2011, p. 1). The similarity between Manchester City Council and Kent County Council is that both counties have recorded a high rate of child poverty. Manchester’s city center has been experiencing constant financial challenges such as recession. Consequently, Manchester City County has a high rate of child poverty in cities like Moss Side and Hulme that are located slightly away from city center of Manchester. Based on the research done by Wood (2014 p.1), the most affected areas include Longsight that recorded 46.55 percent and Hulme that recorded 47.47 percent. The statistics on the number of teenage children living in poverty in Moss Side was the highest at 49.43 percent. Similar report was recorded in Kent County Council. In 2013, there was disturbing reports that highlighted the increase in the rate of child poverty in the region. It was recorded that more than 56,000 residents of Kent were

SHORT BIOGRAPHY HISTORY Essay Example | Topics and Well Written Essays - 750 words

SHORT BIOGRAPHY HISTORY - Essay Example Furthermore, living near the borders must have accentuated his â€Å"difference† from the dominant white class. Nevertheless, it could be that because of his difference that he enjoyed life from another perspective. In â€Å"The Secret Lion,† Rà ­os shows that human nature and nature nurtured his intellectual, social, and emotional development as a biracial adolescent. Human nature’s tendency to seek for freedom and opportunity dominated Rà ­os’ teenage life. When he and his friend Sergio found a â€Å"cannonball,† they called it a â€Å"lion† (Rà ­os par. 1). The title says it is a secret lion, because they told no one of this â€Å"treasure† that they found. This lion represents freedom and opportunities. It allowed Alberto and Sergio the freedom to own something no one can take away from them. Being twelve years old, they know that adults will only confiscate their discovery. Rà ­os says: â€Å"That’s the way it works with little kids†¦Junior high kids too† (6). Adults are shown as thieves of innocent happiness. It is up to Alberto to use his human nature to protect what he thinks is his. So they take this cannon ball and hide it and never tell anyone about it, especially adults. The â€Å"lion† also stands for something mystically strong and perfect. Having this ball in their poss ession gives them the opportunity to feel something â€Å"perfect† in their lives. It is round and therefore â€Å"perfect and it spreads perfection to its beholders (5). It is â€Å"heavy† and they feel its importance. If they have something important, then they too are important. They do not have to feel smaller, as some minorities do in dominant white cultures. They can be round and perfect; they can be special like this lion. When Alberto says that this ball changed them, he implies that it made them â€Å"roar† (1). They have found a symbol of empowerment. A cannon ball explodes. It has inert power that is waiting to be released. Alberto must have felt this lion is him

Electroconvulsive Therapy Essay Example for Free

Electroconvulsive Therapy Essay Chapter 578 of the 14th Edition Texas Laws Relating to Mental Health and Mental Retardation discusses in length the circumstances in which application of the electroconvulsive therapy is allowed, or possible. In the United States, electroconvulsive therapy or ECT as it is commonly called is generally practiced only for the treatment of severe depression. And treatment may only be applied with expressed consent of the patient. Under no other circumstance can ECT be used other than what is prescribed. The Texas Law qualifies this expressed consent agreement by outlining the types of patients who may provide such consent. It also identifies which patients who are not eligible for such treatment at any given circumstance. The law further provides a thorough detailing of what this consent should include. The consent must clearly be communicated to the patient and the following agreed upon: the nature and purpose of the procedure; the degree, duration and probable side effects; opinions of efficacy of the procedure; probable improvement or remission expectations (www. heuniversityhospital. com). Only the presences of all these four (4) important points hold constitute the validity of the consent agreement to ECT. Federal Health Laws of the United States leave the legal obligation for accomplishment of this consent agreement to the doctors. It is the doctors who guarantee the awareness of patients to the requirements of the agreement. Historical Background of the Policy Electroconvulsive Therapy (ECT) or sometimes referred to as â€Å"electric shock treatment† (Hollander, 2000) has been in existence for over 60 years in the medical field. The use of this procedure however and the conditions surrounding the need for this treatment has improved in recent years. The procedure is used more for the treatment of severe depression (Hollander, 2000) but may also be considered as treatment for schizophrenia and other similar disorders. The first use of this procedure was in 1938 (The University Hospital, 2007) by the Italian Neurologist Ugo Cerletti, aptly aided by his assistant Lucio Bini. They used the electric shock to induce convulsion and subsequently treat mood disorders. However it was only in the 1970’s in which ECT became accepted and was finally recognized by the APA and NIMH as a viable therapeutic procedure. Even with the recognition by the APA and NIMH as having important medical value, there are a number of concerns surrounding the procedure. In fact, ECT is one of the most highly debatable medical procedures around. One of the biggest concerns is with regards to unrecoverable memory loss (Stevens, 2007) after treatment. This is the reason why the governing policy on ECT primarily focuses on the agreement of the patient to the procedure before undergoing such. Description of the Problem that Necessitated the Policy One of the biggest concerns with regards to the use of ECT as a medical treatment is its suitability for minors. For over 40 years the treatment was designed for adults who suffer mental disorders, particularly severe depression. The growing number of minors with similar disorders and because of unsubstantiated side-effects of the procedure prompted the design of the policy. Minors (Baldwin and Jones, 1998) need to be specifically identified as a no-treatment zone in this area. Description of the Policy Policies governing the use of electroconvulsive therapy as a legitimate medical procedure for mental disorders, specifically for the treatment of severe depression are designed to protect the patient. The Texas Law on this particular issue is the most popular reference to identify the implementing guidelines of ECT. The policy aims to concretize the circumstances surrounding the use of ECT. The requirements are absolute and explicit. It assures safety and protection of the patient and the doctor. As a whole the policy addresses the implementing questions that surround ECT. The pre-treatment requirements are clearly stated and easily understood. There is no way around the points of consideration, thus, proving to be well-established. However, the issue on ECT is not necessarily about the policy governing the treatment. Controversy (www. antipsychiatry. org) is focused on the viability of the treatment itself, which unfortunately, is not addressed by the policy. In fact many organization constantly fight against the use of the procedure even for severe depression, as it is commonly applied. The question on electroconvulsive therapy is more on its effectiveness as a medical procedure. Although there are a good number of documented successes of ECT, there also are a good number of disputes raised. Since the existing policy governing ECT focuses on its implementing guidelines, many disputes are not addressed. Comparative and International Analysis In March 2006, the United Kingdom made a bold move to revise (Ruthen, 2006) their existing policy on electroconvulsive therapy. The changes in the provisions include the strengthening of guideline to safeguard its practice (Ruthen, 2006). They also include the ethical considerations pertaining to safety and effectiveness. Through these provisions, the policy became more comprehensive. It increased the level of safety and security for those which the particular policy is designed. In contrast, the Texas Law as earlier discussed does not provide a clear stand on its effectiveness, efficiency, and safety. Without dealing with the ethical considerations of the procedure, the law merely provides a procedural guideline for implementation. The law neither provides basis for Government action apart from its role on instrumentation. Social Thought and Ideology There are two very contrasting social thoughts on ECT. The first is that electroconvulsive therapy is a highly effective medical procedure for mental disorders. It is safe and effective more particularly for the treatment of severe depression, bipolar disorder and schizophrenia. This view highlights the credibility of the procedure and supports the existing policies for its implementation. In both the US Federal and Texas Laws, legal accountability is placed with the patient and the doctor. Because of substantiated success of the treatment over the course of more than 60 years, the policy is designed to provide implementing guidelines to safeguard its uses. In fact, the US Federal Law specifically states that it is the legal responsibility of the doctor to clarify all pre-treatment requirements with the patient. In no instance does Government interfere with the process. Medical decisions in this case are left between the two parties involved. The strongest evidence of Government involvement in the policy lies on the registration of equipment used in the procedure. On the other hand, the second school of thought questions the very validity of the procedure as a humane alternative to treat mental disorders. Many counterpoints are raised more precisely when it comes to its ethical considerations. This point of view questions the very role of Government in safeguarding the use of this procedure. The existing policy simply does not justify the existence of unsubstantiated side effects, most particularly that of memory loss after treatment. Those who support this view believe that in the more than 60 year history of ECT, there are still so many unanswered concerns surrounding the procedure. Considering this like any other medical solution simply reduces the opportunity to scrutinize the side effects more in-depth. However contradicting the two schools of thought in this matter, there are still points both agree upon. One of these points and probably the most important is that both sides acknowledge the unsuitability of the procedure for minors. The policy was designed to make sure that the protection of minors from this procedure is absolute, not withstanding the otherwise underlying differences in the two schools of thoughts. What Dynamics and Patterns of US Social Policy are Evident in the Policy? Historically (Amenta, Bonastia, and Caren, 2001) the US Social Policy has always been the subjected of much heated debates among policy makers. The major areas that cause quite a stir are in health care, welfare, social services, and employment. There have been many attempts to revise social policies but have failed. In other words, patterns and dynamics of social policies have remained constant for many years. The longstanding debates on social policies (Weir, Orloff, and Skocpol, 1988) affect the progression of other policies. One such policy is that which addresses the mental health care, more specifically the use of electroconvulsive therapy in treating mental disorders. In as much as the social policies go through quite a scrutiny, provisions that deal with ECT are equally scrutinized. The laws that govern the use of ECT do not even state the relevance of this procedure to social welfare or any other social policy. Even though ECT is recognized as a legitimate means to treat mental disorder, there remains indifference on how far Government would go to subsidize this procedure. Conclusion Electroconvulsive therapy is a recognized treatment procedure for mental disorders by both the American Psychological Association and the National Institute of Mental Health. Its more than 60 year track record documents numerous success. In fact, it has gained even greater momentum in recent times. While there is much acclaim for the procedure, there is also much concern. The questions on side effects have not been thoroughly addressed. Policies that govern the procedure do not provide enough assurance of its safety and efficiency. There is a constant fear of other unknown side effects materializing. And with the brain being a highly susceptible mass, there is no guarantee to its long standing recovery effects. The Texas Law does provide a sense of comfort by somehow solidifying pre-treatment requirements. However, after all these requirements have been accomplished, there are no subsequent provisions that address the other important considerations. Apart from the weaknesses in policy there is the constant nagging of unanswered ethical considerations. Even with the numerous reassurances that the procedure is with expressed consent, there is still the question of how humanely applicable is the entire procedure. The policy simply puts accountability to the patient itself. It does not actually define the surrounding qualifications of the entire process. It is therefore inferred that the Texas Laws, although having the beginnings of a solid reference to protect those who undergo ECT still need a great deal of work. It does not matter if it has been the reference of many similar policies. There are important issues about ECT that are not properly addressed, or even considered. True, that with the present policies governing ECT it is always the patient’s choice. Never the less, it is the responsibility of policy makers to provide for informed choices. The human brain is far too important for simple assumptions.

Dream Of Becoming An Engineer English Language Essay

Dream Of Becoming An Engineer English Language Essay The man-made world which consists of machines and devices aroused my curiosity since I was a child. I used to always keep wondering of how a machine operates and how every part of a machine compliment with each other to function well. As a child, I thought that the creators of these machines must have been magicians who are able to command supernatural powers to make a machinery works. And the reason grows along my age. Despite this, I still believe that engineers are magicians; they are the last remaining practitioners of this art in an increasingly modernised world. They continue to amaze and captivate the world with their creations. And they never seemed to be running out of tricks from their sleeves. The thought of how great the profession of engineering keeps lingering in my mind, and I think it will be the same for everyone. [1]Take a glimpse look around you; can you jot down anything that is not relying to certain degree on the work of engineers? I bet anyone would struggle on it. Because of that particular reason I chose to be on this lane, to serve community with a better technology that will shape the century and change the world. However, it was the entire previous story because right now I have been on the platform of the sound tertiary education that will provide me with the best experience the embryonic engineer can have. Only one problem remains; how to grab this chance to make the dream of becoming an engineer come to reality. Time is said to be precious because it is irreversible. Others said that it is eternal. But the main point here is what is done today is not tomorrow, and what is in the past cannot be in the present because time moves. You cannot predict what will happen today or in the future because it is yet to come but you experienced yesterdays event however it is not in your jurisdiction to change that occurrence. That is why it is said that time resembles gold caused by its preciousness. This principle goes well with engineers life. Time management is not something that you can let it happen by itself, it needs a proper planning. Even though people said that time changes things but, actually we have to change them ourselves. Professional engineer is someone who knows how to juggle many things at one time. They work to enhance welfare, health and safety of all and make professional commitments to boost the wellbeing of society through the exploitation of knowledge and the management of creati ve terms. But, frankly speaking, I was a student who practised procrastination in my study. I kept saving all the works given on the eleventh hour this was during the high school era, and in the early life as a university student. However, the hectic life of first year student with assignments and tests educates me that engineers will not just be an idle person but need to devote themselves in acquiring and cramming a brand new technology in physical world. However, what happens if I keep saving all the work till the last minute? Will I be able to prepare myself then to discover some new knowledge? These kind of thoughts that kept wandering in my mind, helped me to get a picture that no matter how eventful my life with works is, I need to get them done once I got assigned. So I decided to make an improvement to my study style. I made a to-do list bright and early, as the first task of the commencement of my day; on a clear white paper to prevent me from wasting any time worrying ab out anything that I might forget. Therefore my whole activities throughout the day tend to follow this list without even a second being wasted. This forces me not to make a group meeting turns to a worthless chat, or whenever I bump into someone it will not become a reunion party because every single second counts. Thus, sometimes I need to say no for a certain matter although it is a very hard thing to do for most people but I believe that it has a tremendous reward. Normally my whole night is filled with either twittering, facebooking or watching drama (since I am a drama enthusiast), however, the to-do list that I made has replaced those times with something beneficial to my study; either preparing for laboratories, tests, or make a quick revision for the next lectures. For instance, assignment given to SESM1015 Professional Engineering students (absolutely this essay) makes my night more meaningful. 30 minutes watching drama has been replaced by 15 minutes essay writing even t hough at first it was a bit hard to get used to. Engineers are meant to not just please themselves but also others since they are the one who will succour people towards better life. So in order to do that they need to know what they are working on or objectives of the job they are doing at the moment. [2]But my problem is how to adapt to the transition between school and university environment. The way on how the teaching goes on is totally different; you need to do everything on your own, without having any teacher attends you personally to make sure that you understand what you have learned, or keep an eye on your attendance to every class it is totally on you. Since my secondary school, I have heard about this tittle-tattle and that scared me a bit. However, I am very indebted to the existing university student there at that time who gave me a clear grasp about how a university environment is; and get me prepared earlier. Even though the nervousness of a fresher in a new situation is still there but I need to get up and help myself first so that I will familiarise with the university atmosphere quicker. Thus, the way how I confronted this problem for the past three month is that I keep preparing myself for the next lecture with a quick revision. At least I need to know the objectives of my learning for the next lectures, so that I can groom my understandings about that topic in the class. To get to know the topic in detail, my friends and I made a study group, and we discuss certain problematic topics because I need to know my subject well so that I can relate the subject with the current application in the world. Whenever we have come to a conclusion we will verify it with a lecturer or senior students so that our discussions will not go wrong. Before that, I need to discipline myself with this new lifestyle as this is how a professional engineer should become, because sometimes I am bombarded with so many distractions that will disrupt my mood and concentration. Sometimes when I was indulged in a dist raction, it will drag up to 1 hour period (unfortunately it is normally caused by watching drama). Most importantly is how you change those distractions into actions [3]. I need to restrain myself from all unnecessary matters by considering which activities will benefit me more; giving some rates to those actions before doing it is the best selection for now. Besides that I need to constantly learn new things as technology is always changing [4]. Just look at the gap between the release of the two phones by the worlds third-largest mobile phone maker after Samsung and Nokia; Apple it is not even a year after the release of iPhone 4s, they have already released iPhone 5. Maybe because of the rapid civilisation, proponents of technological determinisms make a strong case for letting self-accelerating technologies to follow their own life cycle. So as an engineer-to-be, I need to keep myself up-to-date with the current technologies since an engineer needs to have accuracy and vigour. Hopefully, by watching documentaries or educational channels in the television, for instance Mythbuster and Top Gear, they deepen my understandings on how the situation is on the current world. Being an engineer needs me to work not only with machines but with people too. There are a lot of surveys made by different kind of companies reveal that apart from a flying colours result, employers are looking for someone who does well on communicate articulately on both writing and verbal forms or sometime is called as interpersonal skills. [5]The ability to communicate effectively, builds rapport, persuade people of your position or ideas without alienating them, get along with a wide variety of people, be an effective contributor on teams, and leads team to achieve exceptional results this is what the term soft skills or interpersonal skills mean. Engineer is not someone who only stuffing their life with machines but they need to know how to deal with people. But, seems like at first this was the hardest things to do communicate with local student with British slang is easier said than done. Truthfully, to seize the understandings given by the lecturer in a class need me to s pare some great efforts. So I take same actions by watching same British TV Shows to improve my capability in listening and conveying messages to others. Yet, it is still in the to-do list, the time spent for watching TV shows is fixed (normally when I am having my lunch or dinner). Furthermore, I am actively involved in Table Tennis Club which predominantly by local student; so sometimes I initiated a simple conversation to practise my communication skills. As for social skills I am grateful that I was able to improve my interpersonal skills when I was in a Board of Prefect in my secondary school. I learned how to deal with personal problems, anger and dissatisfaction within the student ranks; plus within a team environment I acquired the skills to lead others and motivate them when they are in their dead end or discouraged for I know that each individual is a component in the machinery of an organization. One deficient component creates an inefficient machine. To sum up, all the confusions about how to become a decent engineer might be resolved if I kept practicing all the steps; whether in communicating with others, time management or continuous learning. The most importing thing for me is not to rush things because even if I am not following all the advices there is no one who will correct them for me. I am not an individual who will only serving the consumers only, but also the government, firms, industries and global environment. The 4 years in university life must be spent wisely so that the result would be great. The dream to become an engineer can be achieve with a proper practical on every days matter.

Basic Strategies Used To Respond To Uncertainty Management Essay

Basic Strategies Used To Respond To Uncertainty Management Essay Nestle is the worlds leading nutrition, health, wellness company. The headquarter of Nestle company is located in Vevey, Switzerland. That is in 1866, there was a first European condensed milk factory opened in Cham, Switzerland. The name of the company is Anglo-Swiss Condensed Milk Company which established by brothers George Page and Chatles Page. After that year, the founder of Nestlà ©, Henri Nestle, a German pharmacist, developed a combination of cows milk, wheat flour and sugar, which name as Farine Lactee. The launched of Farine Lactee had become the largest competitor of Anglo-Swiss Condensed Milk Company. In 1905, Nestlà © merged with Anglo-Swiss Condensed Milk Company after a couple of decades as fierce competitors to form the Nestlà © and Anglo-Swiss Condensed Milk Company. In 1929, the chocolate company Peter, Cailler , Kohler Chocolats Suisses S.A. joined Nestlà ©. And in 1947, Nestlà © change its name to Nestlà © Alimentana S.A after merged with Maggi, a well-known manufacturer of seasonings and soups. In 1974, Nestlà © for the first time diversified outside the food industry and they become a major shareholder in LOreal, one of the worlds leading maker of cosmetic products. And then finally, the last name change that the company would endure was in 1977, where it adopted the name Nestlà © S.A. The first product that launched by Nestlà © is Farine Lactee Nestlà ©, a combination of cows milk, wheat flour and sugar. Farine Lactee was launched by Henri Nestle in 1867 and it was supported by the public. After that, Nestlà © also launched Milo in 1934. Milo is a chocolate and malt powder which is mixed with hot or cold water to produce a beverage and it is developed by Thomas Mayne in Sdyney, Australia. After the launched of Milo, another product launched by Nestlà © that famous among the world which is Nescafe. Nescafe is a powdered coffee that was introduced in Switzerland on April 1, 1938 after being developed for seven or eight years by Max Morgenthaler and Vernon Chapman. Another product that pull Nestlà © toward success is Nestlà © Pure Life, a bottled mineral water that launched in 1998. The smart strategy of Nestlà © had bring them toward the road of success. In 2012, Nestlà © has around 8,000 brands on the market included coffee, bottled water, milkshakes and other beverages, breakfast cereals, infant foods, performance and healthcare nutrition, seasonings, soups and sauces, frozen and refrigerated foods, and pet food. Organizational chart Planning and Strategic Management Basic strategies used to respond to uncertainty Nestlà © is a company that mainly act as a prospector while responding to uncertainty. Prospectors focus on developing new products or services and in seeking out new markets, rather than waiting for things to happen. Nestlà © had create many brands and many different types of products to satisfy consumers needs and wants. The table below showed the list of product of Nestlà ©. Types of Products Brand Baby foods Cerelac, Gerber, Gerber Graduates, NaturNes, Nestum Bottled water Nestlà © Pure Life, Perrier, Poland Spring, S.Pellegrino Cereals Chocapic, Cini Minis, Cookie Crisp, Estrelitas, Fitness, Nesquik Cereal Chocolate confectionery Aero, Butterfinger, Cailler, Crunch, Kit Kat, Orion, Smarties, Wonka Coffee Nescafà ©, Nescafà © 3 in 1, Nescafà © Cappuccino, Nescafà © Classic, Nescafà © Decaff, Nescafà © Dolce Gusto, Nescafà © Gold, Nespresso Culinary, chilled and frozen food Buitoni, Herta, Hot Pockets, Lean Cuisine, Maggi, Stouffers, Thomy Dairy Carnation, Coffee-Mate, La Laitià ¨re, Nido Drinks Juicy Juice, Milo, Nesquik, Nestea Food service Chef, Chef-Mate, Maggi, Milo, Minors, Nescafà ©, Nestea, Sjora, Lean Cuisine, Stouffers Healthcare nutrition Boost, Nutren Junior, Peptamen, Resource Ice cream Dreyers, Extrà ªme, Hà ¤agen-Dazs, Mà ¶venpick, Nestlà © Ice Cream Petcare Alpo, Bakers Complete, Beneful, Cat Chow, Chef Michaels Canine Creations, Dog Chow, Fancy Feast, Felix, Friskies, Gourmet, Purina, Purina ONE, Pro Plan Sports Nutrition PowerBar Weight management Jenny Craig In the effort of seeking out new markets, Nestlà © had employed around 330 000 people in over 150 countries and have 461 factories or operations in 83 countries. Nestlà © also becomes one of the sponsors in many events. For example, on 27 January 2012, the International Association of Athletics Federations (IAAF) announced that Nestlà © will be the main sponsor for the further development of IAAFs Kids Athletics Program for the consecutive of 5 years starting from January 2012. This is one of the biggest grassroots development programs in the world of sports. In the year 2012, Nestlà © expect that it will be a challenging year as they will face many uncertainties in the global economy and. However, as a prospector, the company had made specific plans to overcome the uncertainties. They believe that they have good fundamentals and will be able to diversify the global uncertainties. Nestlà © aim to continue the innovation and renovation of their products as long as launching further promotion of nutritional diets and healthy lifestyles Nestlà © will remain vigilant and will take all necessary method to soften any impact on their business due to the volatile commodity prices that were expected to continue in 2012. Besides that, Nestlà © Company can also be considering as an analyzer. Analyzers let other organizations take the risks of product development and marketing and then imitate or perhaps slightly improve on what seems to work best. For example, Nestlà © was Gail Bordens most successful imitators in the production of milk. Nestlà © imitate and make changes based on the condensed milk manufactured by Bordens first canned milk factory. Nestlà © invented a powdered milk food that primarily composed of cows milk and then mixed with water. By 1868, this product was being sold in Switzerland, Germany, France and England. After five year, the product was available throughout Europe. Eventually, Pet Milk and Carnation Milk were produced and sold in United States. In the 21th century, humans wants are unlimited. Therefore, Nestlà © create new brands on the products that already exist in the market and are needed for the consumers to widen their choice. Mission and Vision Nestlà ©s mission is to provide consumers with safe and convenient high quality food products so that people can live a better life. They are friendly, caring and efficient organization and they believe that research can help them make better food so that they can provide selections for all individual taste and lifestyle preferences. We should responsible we role, that means we need to responsive to the social, environmental, economic and cultural aspirations of people anytime, whilst ensuring our shareholders a reasonable return on their investment. Our staff can succeed job satisfaction, self-development and their reasonable targets because Nestlà © are seen as a perfect place of employment with good working conditions and benefits, with an internal environment. Nestlà ©s vision is to providing customers with high quality products and services with added value at competitive prices, simultaneously ensuring the long term viability and profitability of the organization. We have to continue to struggle to get the recognition and satisfy the trust our customers and business partners place in us. Our ambition As the leading Nutrition, Health and Wellness Company we enhance lives by offering tastier and healthier food and beverage choices at all stages of life and at any time of the day, helping consumers care for themselves and their families. This is the foundation of our promise of Good Food, Good Life and puts nutrition at the heart of everything we do.It is our firm belief that, for a company to be successful over time and create value for its shareholders, it must also create value for society. We call this Creating Shared Value. Built on strong foundations of compliance and sustainable business practices, this is our way to do business and to be the trusted leader in Nutrition, Health and Wellness. SWOT analysis Grand Strategy Grand strategy is a systematic, comprehensive, long-term plan of all the company use to achieve their goals. Market, product, and organization development is the main element of this strategy. There are three types of strategy such as Growth strategies, Stability Strategy and Defensive Strategy. Growth strategy involves the expansion of a company. Stability strategy is a strategy there are no-change strategy or little change strategy. Defensive strategy is a control to reduce the probability of loss. Nestlà © is a company that apply growth strategy. Nestlà © started the business in the year of 1866 with a first European condensed milk factory and today becomes the worlds biggest food producer. The product of Nestlà © such as Milk, Beverages, Coffee, Ice-cream, Confectionery Chocolate, Junior Food and other, has make a sales of CHF 44.1 billion in 2012 from 74,660 million at 1999. There net profit increase from 8% to 9.5billion Swiss francs ($10.35 billion) that show at9 August 2012. In 2003,Nestlà © got around 328,000 people that are Nestlà ©s staff in 70 countries and have many operations or factories in the world compare to the old figure of employee in 1998 299,800 people. Besides that, Nestlà © is increasing the size of their company year by year. One of the strategies is give different promotion on day. They give a discount for customer by using coupons. For example, Nestlà © Toll House Birthday Sugar Cookies can save 55$ if we print out the coupons to buy. In addition, Nestlà © also provide the samples food for customer in a promotion time, for instance, Maggi MeeGorengget the FREE Samples of the Delicious in 2nd  July 2012 to 2nd  August 2012. These was the successful strategy of Nestlà © in now a day. Nestlà © begin the business at 1866 with the combination of cows milk, wheat flour and sugar. After 1 year, infant cereal developed for a whole new world to babies. Next, the launch of Milo, Nescafe, Nestea, Nestlà © Pure Life, and Power Bar are launches at the years after 1929. Although these are many product launches, they merger with another company as an example Maggi and Ursina-Franck. Nestlà © did the high risky of investment in the follow year such as joint venture with LOreal, General Mills, Coca-Cola and Fonterra. In conclusion, Nestlà © was trying their best at the sales of product. It has a smart plan for the uncertainly. Growth strategy will give the increasing of cash, bank payment and other to the Nestlà © company and Nestlà © will improve in new product or new market in the future. Competitive Strategies Nestlà © mainly focused on differentiation strategy. Nestlà © is a quality focused company. They differentiate their products with their competitors by giving them better customer satisfaction and quality with in an acceptable price limit. All their market is based on quality products and customer satisfaction. The main factor that motivates a customer is to buy their goods is the nutritional content in their products. They also focused on creating a strong brand by creating brand equity. For have a better quality on their products, Nestlà © had created Nestlà © Nutrition, which is a global business organization designed to strengthen the focus on their core nutrition business. They believe that strengthening their leadership in this market is the key element of their corporate strategy. In order to reinforce their competitive advantage in this area, Nestlà © created Nestlà © Nutrition as an autonomous global business unit within the organization, and charged it with the operational and profit and loss responsibility for the claim-based business of Infant Nutrition, HealthCare Nutrition, and Performance Nutrition. This unit aims to deliver superior business performance by offering consumers trusted, science based nutrition products and services. In order to produce a better quality product, Nestlà © had made an effort on research and development. Research and development is a key of competitive advantage for Nestlà ©. Without research and development, Nestlà © could not have become the leader in food and beverage industries. With 29 research, development and technology facilities worldwide, Nestlà © has the largest research and development network of any food company. Based on the research and development done by Nestlà ©, they are able to produce many products that have a high quality in nutrition, wellness, taste, health, texture or convenience. Besides that, Nestlà © also use cost-leadership strategy for minor products. Nestlà © had used a new strategy called Nestlà ©s Popularly Positioned Products (PPPs) strategy that provide consumers with high-quality, nutritious products, regardless of where they sell them and the price point at which they sell them. PPPs focuses on the specific needs of 3 billion lower-income consumers worldwide. PPPs offer these consumers the opportunity to consume high-quality food products that provide nutritional value at an affordable cost and appropriate format. With a range of locally adapted distribution methods, including street markets, mobile street vendors and door to door distributors, PPPs are a source of income for street traders and individual distributors and contribute to the creation of local jobs. Recommendation Utilizing the identified strengths and opportunities Overcome the identified strengths and opportunities Conclusion Overall achievement Firstly, on 21 May 2012, Nestlà © was in the rank of No. 18 in The Gartner Supply Chain Top 25. The Gartner Supply Chain Top 25 is about leadership. Nestlà © has created a successful supply chain segment for its popular Nespresso line. Nestlà © is also highly advanced and integrated in its raw material sourcing strategies, and has invested significantly in supply development and innovation. Moreover, on 12 April 2012, Nestlà © becomes the first food and beverage company that receives A+ rating, which is the highest standard in Global Reporting Initiative (GRI) for Creating Shared Value report. This shows that Nestlà © do take seriously their responsibility to create shared value and conduct their business in a sustainable way. Next, Nestlà © won the ACCA Malaysia Sustainability Reporting Award 2011. This was because Nestlà © use Sustainability Reporting to communicate to stakeholders regarding the progress of their Creating Shared Value strategy, which is to create value simultaneously for society and their shareholders while carrying out our business activities. On 19 May 2011, Nestlà © receives top environment award which is the 27th World Environment Center (WEC) Gold Medal award for its commitment to environmental sustainability. This shows that Nestlà © was recognized as a global company that has demonstrated an example of sustainability in business practice. Furthermore, on 7 June 2011, Nestlà © became winner of the Stockholm Industry Water Award for its leadership and performance to improve water management in its internal operations and throughout its supply chain. Nestle also has a leading role in the 2030 Water Resources Group. In July 2010, Nestlà © Malaysia was crowned as a winner of the Asia Responsible Entrepreneurship Awards 2010 (AREA). This awards show that Nestlà © was recognized as an organization that have shown a lot of efforts, perseverance and courage in corporate social responsibility initiatives. Besides that, a Global Food Industry Award was given to Nestlà © by The International Union of Food Science and Technology (IUFoST) .in 2010. Nestlà ©s dedication to food science and technology has been acknowledged by the IUFoST as long as Nestlà ©s efforts to advance global food science and technology for the benefit of everyone had been recognized by them. Last but not least, Nestlà © won the StarBiz-ICR Malaysia CR Awards in the year 2009. Nestlà © was one of the seven public-listed companies which were recognized and honoured for their outstanding Corporate Responsibility practices at the StarBiz-ICR Malaysia CR Awards 2009 presentation ceremony.