Role of Logistics in the Organization free essay sample

The Role of Logistics in the Organization Logistics is critical to the success of every organization. Once considered an important behind-the-scenes operational activity, logistics is now recognized as a strategic tool for creating customer value and loyalty. Companies like Wal-Mart,Coca Cola,and Nike attribute a great deal of their success to their global logistics systems. They realise that integrating activities within the organization and across the logistics pipeline, building strong relationships with product suppliers, and working with customer-focused logistics service providers are all crtitical to building a competitive advantage through logistics. †¢ The Marketing Concept It holds that achieving organizational goals depends on determining the needs and wants of target markets and delivering the desired satisfactions more effectively and efficiency than competitors. †¢ Customer satisfaction. Is a measure of how products and services supplied by a company meet or surpass customer expectations. Marketing Mix To create the right marketing mix, businesses have to meet the following conditions: †¢ The product has to have the right features for example, it must look good and work well. We will write a custom essay sample on Role of Logistics in the Organization or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page †¢ The price must be right. Consumer will need to buy in large numbers to produce a healthy profit. †¢ The goods must be in the right place at the right time. Making sure that the goods arrive when and where they are wanted is an important operation. †¢ The target group needs to be made aware of the existence and availability of the product through promotion. Successful promotion helps a firm to spread costs over a larger output. For example, a company like Kelloggs is constantly developing new breakfast cereals the product element is the new product itself, getting the price right involves examining customer perceptions and rival products as well as  costs of manufacture, promotion involves engaging in a range of promotional activities e. g. competitions, product tasting etc, and place involves using the best possible channels of distribution such as leading supermarket chains. The product is the central point on which  marketing  energy must focus. Finding out how to make the product, setting up the production line, providing the finance and manufacturing the product are not the responsibility of the  marketing function. Logistics adds time and place utility The marketing process must also add utility to the products consumers want. Utility is the use or satisfaction a person gets from a product. Form utility. is the want satisfaction generated by the physical characteristics of the product. In other words, the better the job a product does in filling the customers basic functional needs, the greater the products form utility. For example, consider a car. Form utility is provided by all the physical characteristics of the car. The primary need that is served, of course, is transportation the ability to get the customer from point A to point B. The better the car does at satisfying this basic functional need, the greater the degree of perceived form utility. Place utility is the want satisfaction associated with having the product available where customers want to buy it. Customers interested in obtaining place utility are essentially interested in convenience they do not want to go out of their way to buy the product. Customers are often willing of pay more for the product in return for this convenience. Examples of marketing activities that build place utility are convenience stores (e. g. 7-Eleven, Circle K, etc. ), in-home delivery, and in-home shopping (such as shopping via the television, telephone shopping, or shopping from your computer). Indeed, the ability to place orders and accept deliver for products in ones home has to be the ultimate place utility! Time utility is closely related to place utility. They go hand in hand. Time utility is the satisfaction gained from having the product available when you want to buy it. Time utility encompasses the desire for immediate gratification. Just as with place utility, customers often are willing to pay more in order to obtain products quickly. Examples of marketing activities that generate time utility are fast check-out lanes in grocery stores, drive-through windows at fast-food restaurants, ATMs, next day or one hour turn around by cleaners, vending machines, and, of course, the convenient shopping that is available at your local 7-Eleven or your neighborhood grocery store. Possession utility is the want satisfaction associated with product ownership. Possession utility generally is achieved when the customer acquires ownership of the product i. e. when title is passed to the customer. Possession Utility possession utility establishes legal ownership of a product. When you purchase something you normally receive a receipt; this provides legal ownership and the right to use the product. Some products, computer software, for example, also provide a user license. A license of this kind gives you the right to use the product within certain guidelines.

Latin Adjectives 1st and 2nd Declension

Latin Adjectives 1st and 2nd Declension In Latin, adjectives must agree with the nouns they modify in case and number, as well as gender. This means that like nouns, Latin adjectives must be declined.* Latin 1st and 2nd declension adjectives are declined like nouns in the 1st and 2nd declensions. It so happens that like nouns, there are also 3rd declension adjectives, but there are no 4th or 5th declension adjectives. So, since there are more declensions for nouns than adjectives, the number of the declension of the noun cannot possibly have to match the number of the declension of the adjective. Its even misleading to think of adjectives as belonging to the 1st OR the 2nd declension. They belong to both but look different depending on gender. For this reason, its better to refer to such adjectives as 1st AND 2nd declension adjectives. The Latin from which we get our word republic comes from a 5th declension feminine noun ( res) and a feminine adjective ( publica). If the 5th declension noun were masculine ( e.g., meridies midday), the adjective would take the masculine form publicus. As stated above, Adjectives need to match only the gender, number, and case of the noun they modify. A 1st and 2nd declension adjective can modify any noun. The 1st and 2nd declension adjective used here as a model is bonus, -a, -um, the Latin word for good, showing the full masculine form first, followed by the ending of the feminine next, and finally the ending for the neuter. nominative bona puellagenitive bonae puellaedative bonae puellaeaccusative bonam puellamablative bona puella The word girl is puella in Latin, a 1st declension noun, and like most 1st declension nouns, its feminine. The adjectival form corresponding with puella- a noun in the nominative singular- is bona. Declension of Bona Puella (Good Girl) in Latin Singular Plural: nominative bonae puellaegenitive bonarum puellarumdative bonis puellisaccusative bonas puellasablative bonis puellisnominative bonus puergenitive boni pueridative bono pueroaccusative bonum puerumablative bono puero The word for boy in Latin is puer. This is the nominative singular of a 2nd declension masculine noun. The form of the model adjective were using, that corresponds with puer- that is, the form of the adjective that agrees in number, case, and gender- is bonus. Declension of Bonus Puer (Good Boy) in Latin Singular Plural: nominative boni puerigenitive bonorum puerorumdative bonis puerisaccusative bonos puerosablative bonis puerisnominative bonum verbumgenitive boni verbidative bono verboaccusative bonum verbumablative bono verbo The English word word is verbum in Latin. This is a 2nd declension neuter noun. The form of the model adjective good that corresponds with verbum is bonum. Note that since this is a neuter, we can not say whether bonum verbum is nominative or accusative, although it is clearly singular. Declension of Bonum Verbum (Good Word) in Latin Singular Plural: nominative bona verbagenitive bonorum verborumdative bonis verbisaccusative bona verbaablative bonis verbis The paradigm form you will usually see for a 1st and 2nd declension adjective is: bonus -a -umboni -ae -ibono -ae -obonum -am -umbono -a -oboni -ae -abonorum -arum -orumbonis -is -isbonos -as -abonis -is -is *Note: You may run into indeclinable adjectives, which, obviously, are not declined.

Threat of new Entrants Essay Example | Topics and Well Written Essays - 250 words

Threat of new Entrants - Essay Example As a product, medical marijuana will provide increased competition especially because of the publication that it is receiving and perceptions that include many diseases that it can treat and improve symptoms. The capability for an entrant to satisfy a wide range of customer needs is a primary risk for the existing products (Vallaster et al., 2012). As a leader in the field of medicine, this is how I would assess the threat posed by medical marijuana. The strategies that I would implement to deal with this threat include corporate social responsibility and war gaming. Good corporate citizenship improves the reputation of an organization in the eyes of the communities and the customers who become loyal regardless of entrants. Considering that modern stakeholders are more interested in how organizations cater for the natural environment, an organization that practices the same is bound to not only retain but also increase its market share irrespective of entrants. In addition, the wargaming strategy would involve assessing how much the organization would be affected by entrants and devising ways of mitigating (Kaplan & Mikes, 2012). This would act as an opportunity for improvement. Personally, I think wargaming would be more effective although collaboration of both strategies would be more helpful with respect to future organizational performance. Moreover, I would also raise awareness with regard to the idea that the negative effects of medical marijuana overwhelm the perceived medicinal value.

Goods Design Research Paper Example | Topics and Well Written Essays - 2500 words

Goods Design - Research Paper Example Donald Norman moved away from mainstream scientific thinking by transforming his quest for enhancement of life. His streams of thoughts analyze an object not merely by its proposed use but its interaction with the user. Beyond serving a use an object has intrinsic ability to appeal to the user’s subconscious. This ability is attached subjectively based on the user moods, preferences and expectations. Norman believes that an attractive design is capable of creating pleasant experiences. He also believes that aesthetically pleasing objects usually appear more effectives by virtue of their sensual appeal. He suggested that although this ability did not influence the usability of the object it however influenced motivation of the user to perform the intended task. Cognitive thought processing takes place in either depth first processing that minimized distractions or breath first processing that takes advantage of the distractions and converts them into creative ideas (Norman, 200 7). Cognition is objective since it focuses more on the feasibility of the concepts on which the design is based. This suggests that engineers and designers produce items that are human centered in as far as reducing stress induced by the product since this would interfere with the user’s concentration. ... Items that are incorporate features such as color, shapes, smell that attract positive emotion in the user motivate better work performance (Norman, 2007). They inspire broad thinking and creativity by increasing tolerance to minor difficulties and flexibility at finding solutions. Pleasure derived from the physical appearance or functioning of the items induces positive effects broadening creativity and tolerance to blockage. He concludes on the notion that attractive things work better which is not entirely based on cognition of usability. According to him a good design must possess both usability and aesthetic value. Marketing considerations must be integrated in the manufacturing process and placement in the market. The items should be functional, affordable and pleasurable to own and use (Norman, 2007). Norman concludes that the positive affects of a design usually enhance creativity and this make those designs which are human centered to be essential for situations or tasks whi ch are stressful and this how Donald Norman emphasized on the importance of design in creating pleasant emotions. 2. Philosophy a crash course Philosophy refers to the academic discipline that exercises reasoning and logic with an attempt to understand reality and develop answers to fundamental questions about life, knowledge, morality and human nature (Irwin and Gracia, 2007). Due its generalized ideas and interrogation of thoughts this field of study is often perceived to ask questions that are rhetorical and interfering with common belief systems. Students shun philosophy out of its complexity and use of reasoning and logic to develop knowledge and test existing systems. Popular culture on the other

Marketing plan Essay Example | Topics and Well Written Essays - 3750 words

Marketing plan - Essay Example Since the beginning of the competition, the company has decided to come up with different ways of reaching out to its potential customers. So far the company has hired Fallon worldwide and advertisement agencies in Minneapolis to develop new marketing strategies for their products. Since its introduction in automotive sector in 1916, BMW Company has come up with different products in the sector (Martin, Fabian, and Josh 2002A) The Company is also known for producing and marketing a range of sporty and higher end motorcycles and cars. Despite investing on cars and motorcycles, the company has also embarked on aircraft engine known as Rolls Royce. The company global subsidiaries and manufacturing plants are situated in Mexico, Brazil, Indonesia, Malaysia, Philippines, Egypt, Vietnam United Kingdom, United States of America, Australia and Germany. All this plants have very concrete and productive marketing channels and strategies. Currently, the company is as well operating its financia l cooperate which offers financial assistance to potential customers. This marketing plan is based on a 4C framework of credibility, consistency, competitiveness and clarity as BMW strives to enhance its market niche in Japan and China. Credibility refers to continued use of reliable information to customers and all the conditions of sale will be upheld. Moreover, BMW will continue to make luxurious vehicles that will meet customer needs and will strive to gain competitiveness in the new market. Moreover, the channels of distribution used by the company will be clear. 2.0: Introduction Since producing its first car, BMW has grown significantly marketing its products in different parts of the world. 1,366,838 cars of different models were produced by BMW group in 2006 and this figure rose to 1,481,253 in 2010. Moreover, the company has been producing motorcycles since 1916 and does its production in different countries of the world including Mexico, China, Russia, UK, Australia, US a nd South Africa. However, it only started producing cars in China 2008 as shown in the table below. Table1 showing BMW vehicle production from 2005 to 2010 Year BMW Rolls-Royce MINI 2005 1,122,308 692 200, 119 2006 1,179,317 874 186,674 2007 1,302,774 1029 237,700 2008 1,203,482 1417 235,019 2009 1,043,829 918 213,670 2010 1,236,989 3221 241,043 Source (BMW Group 2011A) 56 percent of the total BMW branded vehicle are petrol powered as the remaining are powered using diesel. 27 percent of the vehicles powered by petrol have four cylinders while another 9 percent have eight cylinders. 2.1: Market overview So far the company has to a great extent succeeded in its marketing strategy. The success is highly attributed by functional and consistent marketing strateg

Artificial Bee Colony Algorithms And Software Testing Computer Science Essay

Artificial Bee Colony Algorithms And Software Testing Computer Science Essay The emerging area in the field of optimization is swarm intelligence. Various meta-heuristics algorithms based on swarm intelligence have been developed by many researchers. These algorithms have been developed by modeling the behaviors of swarm of animals and insects such as birds, bees, ants, fishes etc. The main focus of these algorithms is on the collective behavior which results from the local interactions between the individuals and with their environment. The Artificial Bee Colony Algorithm which has been recently introduced [1] is also a swarm based meta-heuristic algorithm. The algorithm models the intelligent foraging behavior of honey bees and has been introduced for optimizing various numerical problems. This paper gives a brief introduction about Artificial Bee Colony algorithm and also presents a review of applications of Artificial Bee Colony Algorithm in the field of software testing. Keywords Swarm Intelligence, Artificial Bee Colony Algorithm, Software Testing. 1. INTRODUCTION Swarm intelligence as a discipline deals with the artificial and natural systems which are composed of many individuals and they coordinate using the decentralized control and self organization [2]. The main focus of the discipline is on the collective behavior. Local interaction amongst the individuals and with their environment results into collective behavior. Some of the swarm based meta-heuristics algorithms are Particle Swarm Optimization, Ant Colony Optimization, and Artificial Bee Colony Optimization. Dervis Karaboga [1] in 2005 defined the artificial bee colony algorithm, which is the most recently introduced swarm based meta-heuristics algorithm. Since its inception, artificial bee colony algorithm has been applied in various fields. It also finds application in the field of software testing, which is one of the most indispensible phase of the software development lifecycle. This paper is divided into five sections. The next section gives a brief introduction about the nature of bees. Section 3 describes the artificial bee colony algorithm. Section 4 presents a review of application of artificial bee colony algorithm in the field of software testing and the last section give the comparative analysis of the applications on different parameters. 2. BACKGROUND 2.1 Components of Bee Colony The bee (Apis Mellifera) native to Europe and Africa is a social and domestic animal. Bees feed on nectar and pollens, where nectar is the prime source of energy and pollens act as supplements of proteins and other nutrients. Pollen is mostly used as food for larvae [3]. Generally the bee colony consists of a single queen bee that is responsible for laying eggs, thousand of male bees called drones and thousands of worker bees, which are the sterile bees and the young bee larvae called broods. 2.2 Bees Dance Bees randomly searches for food source positions with good supply of nectar. Once a bee finds such a position, it goes back to the hive and communicates about the food source position by dancing in the comb. If the foraging bee finds the food source position close to hive, it performs a simple round dance and if the food source position is far from the hive, then it performs waggle dance. Waggle dance basically forms an eight like figure and the distance and the direction of the food source is indicated by this dance. The speed of the dance conveys the distance. The inclination of the dance (angle between the sun, relative to hive and the food source) indicates the direction of the food source [4]. 3. Artificial Bee Colony Algorithm The artificial bee colony algorithm consists of 3 types of bees- the employed bee, onlooker bee and the scout bee. Scout bee is responsible for carrying out random searches in the environment. A bee who visits the food source visited by it previously is called an employed bee and the bee that waits in the beehive for decision making is called the onlooker bee. Both exploration and exploitation processes are carried out by all the three bees. In the ABC algorithm it is assumed that the colony consists of equal number of employed bees and onlooker bees and for every food source there is an employed bee in the hive. The bee whose food source has been exhausted by other bees becomes a scout bee [5]. The bee has the capability of memorizing the location of the food source once it has been discovered and then immediately starts exploiting it. The foraging bee returns to the hive with load of nectar from the source and then unloads the nectar to a food store. The bee has the following three options after unloading the nectar [1]: It becomes an uncommitted follower once the food source has been abandoned. It dances and recruits other nest mates while returning to the same food source. Without recruiting other bees, it continues to forage at the food source. The search consist a cycle of three steps [1]. In the beginning, some food sources are randomly selected by the bees and the amount of nectar is also determined. Then these bees return to the hive and share this information by performing the waggle dance. In second stage, each employed bee goes to the food source visited by her in previous cycle and then by means of visual information, chooses a new food source in the neighborhood. In the third stage, an onlooker bee visits the food source position depending on the nectar information shared by the employed bees. The food source with maximum nectar quantity is selected by the onlooker bee. After arriving at the selected food source, the onlooker bee according to visual information chooses a new food source in the neighborhood of the selected food source. Once the food source is abandoned by the bee, a new food source is randomly selected by a scout and then the abandoned source is replaced by this new food source. Depending upon the probabilistic value onlooker bee selects a food source. This value pi is calculated as [5]: where SN is the number of food sources which is also equal to employed bees number (BN) and fiti is the fitness value of the solution i evaluated by its employed bee. The fitness value is proportional to the nectar amount of the food source. To produce a candidate food position from the old one, the algorithm uses the following expression [5]: Where the random chosen indexes are k â‚ ¬ {1, 2. . . BN} and j â‚ ¬ {1, 2. . . D} and k is different from i. φij is a random number between [−1, 1]. It controls the production of a neighbor food source position around xij and the modification represents the comparison of neighbor food positions visually by the bee [5]. 4. Application of Artificial Bee Colony Algorithm to Software Testing Software testing is a type of multi variable optimization problem where generation and selection of efficient test cases cannot be achieved within permissible time bounds. Hence for solving these types of problems, meta-heuristics search algorithms have been proposed [6]. These algorithms help in finding the near optimal solution in reasonable running time. The artificial bee colony algorithm, which is also a meta-heuristics search algorithm, is capable of locating efficient solutions. The algorithm models the food foraging behavior of honey bees. The main focus of software testing is on uncovering as many errors as possible in the given time, as this would help in conforming the product to the requirement specifications and also to validate the quality of the software produced [7]. The following paragraphs give the review of application of artificial bee colony algorithm in the field of software testing. Mala et al [6] applied artificial bee colony algorithm in the field of software test suite optimization. The approach is based on population based algorithm where every test case represents a possible solution for the optimization problem. A happiness value has been introduced for each test case corresponding to the fitness or quality of the associated solution. Here the three bees are replaced by search agent, selector agent and optimizer agent. Various properties of agents are autonomy, inter-operability and social ability [11]. These agents help in selecting efficient test cases from infinite number of test cases. The parallel behavior of the agents helps in generating the solution faster. Path coverage has been described as the test adequacy criteria. Initially random test cases are generated for all test paths or sequences. Along the path, as the search agent goes to an executable state, it monitors each test case and also determines a neighbor state. The happiness value is upda ted for every test case, along every test path. If a particular node is not covered by a particular test case, then that node gets eliminated. The selector agent starts a new search for locating the node with highest feasibility in that path. Only the test case with maximum happiness value is remembered and rests are removed from the memory. Based on the happiness value, the optimizer agent chooses one of the test cases and also selects a neighbor around that for evaluating its happiness value. Abandoned test cases are replaced with the new test cases as discovered by the selector agent and this is repeated until all the nodes have been visited once. This algorithm was implemented on few sample problems and the results were compared to the results of application of Ant colony Optimization for test suite optimization. It was observed that ABC algorithm provided consistent results and the problems faced in ACO such as pheromone updation, memory and time overheads were not faced by ABC algorithm. McCaffrey [8] applied simulated bee colony algorithm for generation of pair wise test sets. A pair wise test set is generally a collection of test vectors where all possible combination of pairs of values has been captured from different parameters. Here a bee has been modeled as a bee object with four types of data fields and the entire colony is represented as a hive object consisting of an array of bee objects [8]. An enumeration type which specifies the current role (active, scout and inactive) is the first field. The second field defines a 2-D array representing a bees memory, which in turn would represent a partial solution. An integer value representing the quality of food source associated with data in bees memory is the third field type and the fourth field is represented by the number of times a particular food source has been visited by the bee object without locating a neighbor source with higher quality value. The algorithm requires an initial seed value which can be any value equal or greater to number of test vectors which are representing a minimal solution. In the proposed algorithm, when the scout bee is in active role, then it leaves the hive and selects a random food location and compares the quality of food. If the quality of the food location is greater than the one in its memory, the memory gets updated with new food location. The simulated scout bee performs the waggle dance in hive and these dances are visible to all the inactive bees in the hive. In the algorithm, the number of times an active foraging bee visits a source has been fixed. Global counter variable helps in tracking the number of simulated bees in each role. Therefore when an active bee becomes inactive, then randomly an inactive bee is selected and gets transitioned to an active state. The algorithm was run against seven pairwise tests set generation benchmark problem. The approach yielded good result in terms of test set size but the performance of the algorithm was slower as compared to other deterministic algorithms. Mala et al [9] again proposed the use parallel behavior of the three bees for automated software test optimization. The main focus was to generate efficient test suite which can cover the software under test within time and less cost. The artificial bee colony algorithm system combines the local search conducted by the employed and onlooker bees with the global search carried out by scout bee. Hence it helps in attaining global or near-global optima. The test adequacy criteria applied here is ensuring the state coverage, path coverage and branch coverage. The cyclomatic complexity of the given program is known and it also indicates the number of independent paths. Three bees functionality gets extended to three agents- search agent, selector agent and replace agent. The algorithm in [6] was implemented on 10 benchmark problems and the results were compared to sequential ABC, random testing and Genetic Algorithm. It was found that the performance of parallel ABC algorithm is better th an the other approaches. In some cases random testing also produced better results as compared to genetics algorithm. For 100% coverage, the number of test cases needed was very less in parallel ABC as compared to other approaches. GA gave only 50% coverage due to strike up local optimal solution. Dahiya et al [10] presented an ABC algorithm based approach for automatic generation of structural software tests. The working of the honey bee is reported as robust and adaptive by [12].The paper applied artificial bee colony based search algorithm for generating test data using symbolic execution technique of static structural testing and therefore corresponding to every path a compound predicate was constructed by anding all the branch predicates of a path. The compound predicate should be evaluated to true by a candidate solution to become a valid test case. For test data generation, random population of candidate solution is generated. Solutions are represented by position of flower patches. The profitability related to each flower is also measured. This profitability is replaced by the fitness of the positions in computer modeling. It includes various parameters such as nectar content in the flower, distance of flower from the beehive and sugar content in nectar etc. In the first phase of the algorithm; the employed bees modify elite flower patches position w.r.t. neighborhood. In the second phase, the onlooker bees modify their patches position w.r.t. elite patches position. A greedy selection process is repeated after every phase where solution or flower patches compete among themselves for retention in the selected or elite flower patches, based on their fitness. Hence some solutions or flowers may migrate from one patch to another patch and some may get abandoned. These search phases of the bees are repeated until some termination criteria are met. The algorithm was implemented on ten real world problems. The output suggested that the proposed algorithm had performed satisfactorily for most of the programs except for the programs having large input domains and various equality based path constraints. 5. Analysis and Discussion Four different applications of Artificial Bee Colony algorithm in the field of software testing has been reviewed and based on the analysis a table has been formulated which compares all the applications on different parameters. Parameters Application by D Jeya Mala (2009)[6] Application by James D McCaffrey (2009)[8] Application by D Jeya Mala (2010)[9] Application by S S Dahiya (2010)[10] Main Objective Test suite optimization Generation of pairwise test sets Automated software test optimization Automatic generation of structural software tests. Output obtained Generated optimal results and it converges within less number of test runs. Good results in terms of test set size and suggests the use where test sets are intended to be reused. Generated global or near global optimal results and it converges within less number of test runs. Generated test cases for all paths. Tool used for implementation Java PICT in C++ QICT in C# Java MATLAB Output Comparison With Ant Colony Optimization Algorithm With published results of 7 benchmark problems. With Sequential ABC, Random Testing and Genetics Algorithm No Comparison made Behavior of Bees Parallel behavior of bees Sequential behavior Parallel behavior Sequential behavior Cyclomatic complexity YES NO YES YES Type of bees Search Agent, Selector Agent, Optimizer Agent Employed bee, Onlooker bee, Scout bee Search agent, Selector agent, Replace Agent Employed bee, Onlooker bee, Scout bee Test Adequacy Criteria Path Coverage Not Mentioned Path coverage, Branch Coverage, State coverage Path coverage Drawbacks Not Mentioned Longer generation time Not mentioned Did not perform well on programs having large input domain and many equality based path constraints. Benchmark problem used 6 problems 7 benchmark problems Many 10 real world problems Table1. Comparison of various applications of ABC algorithm Mala et al [6] applied artificial bee colony algorithm for test suite optimization and the results obtained were better than the use of Ant Colony Optimization. McCaffrey [8] applied ABC algorithm for generation of pairwise test sets and suggested the use where test sets are intended to be reused. Mala et al [9] again applied ABC algorithm for automated software test optimization and compared the output with that of sequential ABC algorithm, Random Testing and Genetics Algorithm. For 100% coverage the number of test cases needed was very less in parallel ABC algorithm. Dahiya et al [10] used ABC algorithm for automatic generation of structural software tests. The algorithm performed satisfactorily except for programs with large input domains. 6. Conclusion In this research the artificial bee colony algorithm has been studied and a review based on application of the artificial bee colony algorithm in the field of software testing has been performed. Based on review a table has been formulated which compares all the applications on different parameters. It was also observed that the current application of artificial bee colony algorithm is in the field of structural testing and for test suite optimization only.

Leadership Essay -- essays research papers

Leadership: The Human Vessel to the New Business Frontier As our workforces grow more diverse every day, and customers are demanding better, faster, and less expensive service, companies are faced with the challenges to create and meet the changes necessary to remain in business. The organizational environment must also learn to assess the direction of these changes while also being able to respond successfully to those that roll in at a completely different direction than expected. The leadership required to handle these wonderfully tumultuous times, so that organizations in transition remain profitable, is crucial.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Today’s companies become successful based on their abilities to create and manage change. They can no longer survive without “…courage and imagination – the courage to challenge prevailing business models and the imagination to invent new markets.'; As the globe continues to evolve into a marketplace with vanishing boundaries, competition becomes stronger, tighter, and smarter than ever before, ultimately forcing organizational change. The tidal strength of competition that has been upon us over the past few decades has fundamentally changed the “blueprints'; of many corporations and how they now need to be led. Businesses have awakened to the hard fact that leadership can no longer be defined by the effective management of people and systems, but most importantly by the effective leading of change. Leadership, or the lack thereof, is proving to be one of the most crucial determinants of whether organizations will survive and flourish in the next century’s business frontier. “We live in an era of organizational reengineering. To become or remain competitive, leaders often must realize improvement through radical change, or reengineering.'; As defined by Jon R. Katzenbach, author of Real Change Leaders, radical changes are: Those situations in which corporate performance requires most people throughout the organization to learn new behaviors and skills. These new skills must add up to a competitive advantage for the enterprise allowing it to produce better and better performance in shorter and shorter time frames. The changes that are most relevant are those that demand companies to redefine their org... ...within their organizations as the primary factor for success. Although empowerment has become somewhat of a “buzz'; word within the business arena, it’s power is nonetheless stronger than any other tool used by leaders to get results from people. Because in its most simple form, empowerment is sharing the decision-making process with others, it is closely related to courage. Those companies that have stood the test of time, such as Hewlett-Packard, Motorola, Nordstrom, and Wal-Mart have infused into their organizations the practices of empowering their employees. Leaders of the future must have the strength and fearlessness to go against the grain of old assumptions or paradigms. They must continue to trailblaze in their efforts to see that the organizations of the next century will remain in tact. They will be the encouragers of change for positive results; they will be the beacons that the others look to guide the ship through any storm; they will hold their heads high in recognition of success and have the courage to admit when outcomes are not what they had planned. Tomorrow’s leaders of change rise to the occasion and take the others with them.

Commodity market Study Essay

1.Is Sol Levin running a business‘just like any other business’,or is his company open to moral criticism? Defend your answer by appeal to moral principle. In today’s society has become a commercial chain selling blood,it cannot be stopped,if not in the interests of business between demand it will always be a demand,is what we need.May be a pint of blood can promote economic growth,so,it also belongs to egoism(Shaw et al2013,p/63),so blood trading wether to follow business ethics,in my opinion depending on the needs of the recipient,not the opposite.Philosopher Peter Singer elaborated this point in the blood,‘If blood is the price of a commodity,donation only means to save other people’s money’.(p/99)So if the blood successful sale transaction,both to meet the needs of those who also grew by commercial interests,belongs ‘a double win pay’. 2.Did Plasma international strike a fair bargain with the West Africans who supplied their blood to the company?Or is Plasma guilty of exploiting them in some way?Explain your answer. I would agrue that the bargain here was not fair.Plasma international until a Tampa paper charged that Plasma was purchasing blood for as little as 15 cents a pint and then reselling it to hospital in the United States and South America for $25per pint.Blood,low sell high income as a worthless commodity. i supposed Plasma international is quility.But West African,large population,backward development,so, 3.Many believe that commercialisation is increaing in all areas of modern life.If so,is it something to be applauded or condemned?Is it wrong to treat certain things-such as human organs-as commodities? Human organs-applauded,we can help poor person who needs organs,but commodities is differen.

Power of Short Words in Business Writing

Power of Short Words in Business Writing I’ve long admired Richard Lederer’s writing on language. In his 1991 book, The Miracle of Language, Lederer sings the praises of the short word: When you speak and write, there is no law that says you have to use big words. Short words are as good as long ones, and short, old words- like sun and grass and home- are best of all. A lot of small words, more than you might think, can meet your needs with a strength, grace, and charm that large words do not have. Big words can make the way dark for those who read what you write and hear what you say. Small words cast their clear light on big things- night and day, love and hate, war and peace, and life and death. Big words at times seem strange to the eye and the ear and the mind and the heart. Small words are the ones we seem to have known from the time we were born, like the hearth fire that warms the home. Short words are bright like sparks that glow in the night, prompt like the dawn that greets the day, sharp like the blade of a knife, hot like salt tears that scald the cheek, quick like moths that flit from flame to flame, and terse like the dart and sting of a bee. Here is a sound rule: Use small, old words where you can. If a long word says just what you want to say, do not fear to use it. But know that our tongue is rich in crisp, brisk, swift, short words. Make them the spine and the heart of what you speak and write. Short words are like fast friends. They will not let you down. These four paragraphs contain 221 words, all of them one syllable. MS Word’s Readibility Score is 100% – the highest score possible. These short words are both profound and easy to absorb. It is simple, but not simplistic, and very persuasive. This passage represents clear, vivid, effective writing that can be easily absorbed by business people battling information overload. The most evocative Bible passages and many proverbs use this same short word structure: In the beginning was the Word, and the Word was with God, and the Word was God. (John 1.1) A stitch in time saves nine. This does not mean â€Å"Don’t use big words.† We must use big words in our business writing and conversation, when they express a meaning no other word can. We work with technical and industry terms, and sometimes a big word best depicts this. Two tips on clarity I always highlight in business writing courses: Never use a big word when a small word will do. Write to express, not to impress

Ecological Footprint essays

Ecological Footprint essays As you read down through my ecological footprint summary, you can see that there is a huge problem with the amount of resources that I use. If everyone lived like me, there would be a need for six and a half planets to keep the system of our vast planet from shutting down. We all grew up with buzz words like acid rain, ozone layer, global warming, Exxon Valdez, Cheronobyl, and so on. We didn't have to learn about the environmental movement, we were born into it. The big reason why you should buy locally produced food is simple,trucks spew exhaust and trucks that travel further spew more exhaust. Favour products that are produced locally less distance means less pollution It's a matter of math that a reduced meat lifestyle has less impact on the environment. It takes 4 lbs of cereal grains to make 1 lb of chicken; eating meat is essentially an inefficient way of eating vegetable products. When we eat grains in this manner, much more has to be produced then we really needthat means more pesticides, more water wasted, more transportation, etc. It's true that a lot of beef cattle just range on grass but there are still the issues of methane (one of the most potent greenhouse gases) from livestock, antibiotics in our food, soil erosion, and the treatment of animals An "Ecological Footprint" is a measure of the "load" imposed on the natural environment by a given population and represents the land area necessary to sustain current levels of resource consumption and waste discharge by the population. Human activities such as eating, traveling, heating homes, and purchasing consumer items all contribute to ecological footprints. Yet, the Earth's population grows by nearly 100 million people each year. And all over the planet ,productive ecosystems and farms are being converted into subdivisions, parking lots, industrial parks, shopping malls and highways - all ecological wastelands.the automobile, fast a ...

Offensive Ad Essay Example | Topics and Well Written Essays - 2000 words

Offensive Ad - Essay Example I have however, submitted this report for your review and to further guide your future marketing decisions. The report is a comprehensive one and raises all issues with offensive advertising. After reading wide on the theory of advertising and what the society considers as offensive, I set off to do a survey using Dale Wurfel Used Vehicles. Luxury German auto-maker BMWs original 2008 ad featured a female model lying on a bed, looking seductively at the camera. Both ads display the same image. This ad features a young blonde woman who is considered a non virgin as the copy reads â€Å"You know you are not really the first. But do you really care?† Well, used car owners may not care about buying a used car but I’m sure many women will care that they are being objectified in order to sell used cars. The two images are displayed below. 7 To examine how consumers react to print advertisements on second hand cars that have been labeled as offensive. I also compare the dimensions of consumer perceptions for different respondents and how consumer perceptions are related with intentions to reject the products and the brands because of the ads. A survey of 25 respondents aged 17 to 58 from Strathoy, Ontario where the used Dale Wurfel dealership is located. A questionnaire with two ads containing sexism and other themes was constructed. Data were collected through the neighborhood. Findings on perceptions of the offensive advertisements among the respondents were mixed. Overall, as expected, older respondents were less accepting of offensive advertising, as they liked the advertisements less than younger respondents. However, they were also more likely than younger respondents to find the advertisements convincing and informative. Results showed that old respondents and young respondents had different dimensions of advertising perceptions. The two print advertisements that received the most negative perceptions both contained sexually-oriented body images. The

Business law essay questions Example | Topics and Well Written Essays - 250 words - 1

Business law questions - Essay Example This instrument is promissory note as Elle unconditionally promise to pay Frank a sum of $ 600 on or before six months from the date of writing the note. Nonetheless, this instrument is not negotiable since for an instrument to be negotiable there must be certain conditions, which should be fulfilled. In this case, the instrument does not have a signature hence it is not negotiable. Drawer of a negotiable instrument other than making unconditional promise to pay should signed in order for the document to be binding. Unfortunately, Elle may later on claim that she never wrote the note since her signature does not appear. It is essential for negotiable instruments to have signature of the drawer. 2. Discount Stores, Inc., borrows $5,000 each from EZ Loan Corporation, First National Bank, and Great Products Corporation. Discount uses its "present inventory and any thereafter acquired" to secure the loans from EZ Loan and First National. EZ Loan perfects its interest on April 1, followed by First National on April 5. Discount buys new inventory on April 10 from Great Products and signs a security agreement, giving Great Products a purchase-money security interest in the new inventory. On the same day, Great Products perfects its interest and notifies EZ Loan and First National. Discount takes possession of the new inventory on April 15. On April 20, Discount defaults on all of the loans. Whose security interest has priority? According to the Personal Property Securities Act 1999, the general rule for priority of financing statement as provided for in Section 66 affirms that any perfected security interest within an agreement has the priority or capability over unperfected security interest of the same collateral that has been used in the agreement. On a different perspective, the same Section 66 provides that the party who was able to perfect it first should determine priority experienced between perfected securities interests within common